IPS South Bay aims to address community conditions that contribute to alcohol and other drug use. The program focuses its prevention efforts in Chula Vista, National City, Coronado, San Ysidro, Bonita, and other unincorporated areas in the South Bay. IPS South Bay uses IPS’s Approach to Community Transformation (ACT) Model, an upstream approach to prevention that has been applied in communities around the nation to remove systemic barriers and to advance safety, health, equity and opportunity for all. Current efforts include the program’s Envision Broadway campaign. Started in 2019, this campaign works closely with businesses, residents, and youth to reduce blight and revitalize the Chula Vista Broadway corridor. IPS South Bay is funded by the County of San Diego Health and Human Services Agency, Behavioral Health Services.